Inbound content piles up fast.
Support requests, demo inquiries, partner questions, internal docs—all of it competes for your team’s attention. But here’s the reality: 80% of those requests follow predictable patterns.
That’s where a Custom GPT steps in. With the right setup, you can offload the majority of your inbound content handling—without sacrificing quality or speed.
Let’s break down how.
Why Use a Custom GPT?
A well-trained Custom GPT can:
- Instantly respond to FAQs and repetitive questions
- Surface relevant internal documentation to your team
- Maintain a consistent tone, voice, and format across all responses
- Scale with your business—without adding headcount
It’s like having an on-call knowledge worker who never forgets anything.
Step 1: Define What Your GPT Should Handle
Start by identifying repeatable content tasks:
- Customer support triage
- Pre-sales questions (e.g., pricing, integrations)
- Internal doc drafting (e.g., onboarding guides, product summaries)
- Content formatting and editing
Start with one use case, then scale.
Step 2: Organize Your Source Material
Your GPT is only as smart as the content it learns from.
Feed it:
- SOPs
- Product documentation
- Email templates
- Blog posts
- Team FAQs
Keep content concise, up to date, and logically structured. Group similar items together.
Step 3: Build and Train the GPT
Using a Custom GPT builder:
- Set your GPT’s tone and purpose (e.g., “You are a helpful, concise support assistant for a B2B SaaS platform”)
- Upload your documents and content sources
- Add custom instructions: preferred formats, escalation paths, style preferences
Then test it—aggressively.
Step 4: Test, Iterate, and Improve
Before deploying to customers or scaling across your org:
- Test with real-world prompts from your inbox or help desk
- Adjust phrasing, temperature, and tone to match your brand
- Add fallback rules for when it’s unsure or outside scope
Your GPT isn’t “set and forget”—it’s an evolving team member.
Step 5: Deploy Inside Your Ops Stack
Now plug it in:
- Add it to your website chat
- Connect it to your help desk or CRM
- Use it internally for content drafting and document search
- Give your sales team a custom GPT for pre-call research
Wherever your team spends time on repeat work—embed it there.
What to Do This Week
- List 5 repetitive content tasks you handle weekly
- Identify internal docs that could power those answers
- Draft a GPT prompt + instruction set for one task
- Run 10 test inputs—refine based on results
- Deploy in a low-risk area (like internal support or blog drafting)
