Creating posts on LinkedIn is one of the most effective ways to attract followers on LinkedIn while providing value to your existing followers. Sharing meaningful insights, thoughtful commentary, and actionable advice builds a content presence that keeps people engaged and positions you as an expert in your field.
Whether you’re inspired by others or sharing your experiences, regular posting helps you connect with your audience, spark conversations, and attract professionals who want to see more of your words.
Want to create a LinkedIn strategy that grows your audience and builds connections? Schedule a Discovery Call to get started.
Creating LinkedIn Posts That Add Value
Your LinkedIn posts should do more than share updates—they should inspire interest, provide useful insights, and spark discussion. Here are some LinkedIn content strategy tips that will help you create posts that resonate:
- Draw inspiration from others
While browsing LinkedIn, look for trends, ideas, or comments that catch your attention. Your responses to these can often be turned into standalone posts. - Offer actionable insights
Share takeaways or tips that solve everyday challenges for your audience. People value content they can apply right away. - Make it personal
Relate posts to your own experiences or observations. Personal and authentic posts are more likely to grab attention and build trust.
Focus on these elements when creating posts to attract followers on LinkedIn while maintaining engagement with your existing followers.
LinkedIn Content Strategy Tips
Mix up the formats you use to keep your LinkedIn content fresh and engaging. Each type of content serves a different purpose and appeals to different parts of your audience:
- Posts
Short, standalone ideas or insights that spark conversations. - Articles
Long-form content that allows you to explore a topic in-depth. Articles can also double as newsletters for your audience. - Videos
LinkedIn’s video features let you engage your audience more personally and visually. Videos are particularly effective for explaining concepts or sharing quick tips.
Combining these formats will help you reach a broader audience and encourage more engagement on your profile.
Read More: A Simple 4-Step Process for LinkedIn Lead Generation
Keep Your Audience Coming Back
Consistency is the key to growing your presence on LinkedIn. Post a mix of valuable insights, helpful tips, and personal reflections to establish yourself as a trusted voice in your industry.
Experiment with different content formats and keep delivering value. Over time, you’ll see:
- More engagement
- Stronger connections
- A growing audience eager to see your next post
Start posting LinkedIn posts that add value today and watch your presence grow into a powerful tool for networking, thought leadership, and B2B engagement.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack