A successful discovery call doesn’t just happen—it’s the result of a well-planned outreach campaign that builds trust, familiarity, and curiosity. The best campaigns go beyond a single email or message. Instead, they leverage a strategic mix of 3–5 touchpoints designed to guide prospects toward scheduling a call while positioning you as an expert.
By combining thoughtful email sequences with LinkedIn engagement, you can create outreach campaigns that convert and set the stage for meaningful conversations.
Want to create outreach campaigns that position you as a trusted expert? Schedule a Discovery Call to explore strategies that work.
The Key to a Multi-Touch Outreach Strategy
Why use multiple touchpoints instead of a one-and-done approach? Because prospects need time to understand your value and connect it to their needs. Each interaction builds on the last, reinforcing your expertise and encouraging the prospect to take action.
Why a multi-touch outreach strategy works:
- Builds Familiarity: Repeated exposure ensures your name and expertise stick in the prospect’s mind.
- Reinforces Value: Each interaction highlights how you can solve their challenges.
- Encourages Action: A gradual narrative creates momentum, increasing the likelihood of a response.
Steps to Building an Effective Outreach Campaign
Creating a campaign that leads to impactful discovery calls requires thoughtful planning and a clear strategy.
1. Start with a Strong Value Proposition
Your first message should capture the prospect’s attention by addressing their pain points and offering a solution. This sets the foundation for all future communication.
How to do it:
- Keep it short and specific.
- Focus on the prospect’s challenges and how you can help.
Example:
“Hi [Name], I noticed you’re in [specific role]. Many of my clients in [industry] struggle with [specific challenge]. I’d love to share how we’ve helped companies like yours achieve [specific result].”
2. Build a Narrative Over Time
Each message in your sequence should add another layer to your story. Share relevant insights, success stories, or resources that demonstrate your expertise. Position yourself as someone who understands their challenges and has the tools to address them.
Example Sequence:
- Message 1: Introduce yourself and highlight your value proposition.
- Message 2: Share an industry insight or case study related to their challenges.
- Message 3: Offer a resource like a one-pager, report, or webinar invite to add more value.
- Message 4: Reinforce your value and suggest scheduling a call.
3. Integrate LinkedIn Engagement
Your outreach shouldn’t rely on email alone. Engage on LinkedIn by liking and commenting on their posts, sharing relevant content, and building familiarity with prospects.
Why this works:
- Creates a sense of familiarity, making your emails feel more personal and relevant.
- Positions you as a thought leader actively engaging in the industry.
4. Include a Clear Call-to-Action
Every message in your sequence should end with a clear next step—typically, scheduling a discovery call.
How to make it easy:
- Include a direct link to your calendar or suggest specific times to connect.
Why Familiarity Sets You Up for Success
By the time a prospect schedules a discovery call, they should already know who you are and how you can help. Building familiarity with prospects through thoughtful messaging and LinkedIn engagement ensures you’re in a position of strength when the call happens.
What familiarity achieves:
- Increased Engagement: Prospects are more likely to show up and participate.
- Stronger Discussions: They feel more comfortable opening up about their challenges.
- Better Outcomes: Familiarity leads to trust, making it easier to move prospects to the next stage.
Read More: How to Create High-Engagement LinkedIn Content That Stands Out
Setting the Stage for High-Impact Discovery Calls
A well-planned outreach campaign doesn’t just schedule a meeting—it sets the tone for a productive conversation. You create the perfect environment for a discovery call that leads to actionable next steps by consistently delivering value, building familiarity, and positioning yourself as an expert.
Why this strategy works:
- It’s Personalized: Each message feels relevant and tailored to the prospect’s needs.
- It’s Engaging: Multiple touchpoints ensure your prospect stays interested.
- It’s Trust-Building: Familiarity and value demonstrate that you’re credible and invested in their success.
Take Control of Your Outreach
The journey to a successful discovery call begins with thoughtful, multi-touch outreach campaigns. Leveraging email and LinkedIn creates a strategy that converts prospects and positions you as a trusted advisor.
Start building outreach campaigns that work for you—craft your narrative, engage meaningfully, and set the stage for impactful conversations. With the right approach, you’ll see better engagement, stronger connections, and more opportunities to grow your business.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack