Most founders obsess over top-of-funnel volume.
More traffic. More leads. More clicks.
But if your bottom of funnel is leaking?
You’re pouring water into a cracked bucket.
Here’s how to stop losing high-intent buyers—and start converting more of the people already raising their hands.
Why Bottom-of-Funnel (BOFU) Leaks Happen
You’ve already done the hard part. They’re in your funnel.
But here’s what causes them to ghost:
- No urgency or clear next step
- Generic follow-ups that feel automated
- Unclear ROI or vague pricing
- Bad UX in demos, checkouts, or proposals
- No social proof when they need it most
You’re not losing leads—you’re losing context at the moment it matters most.
Step 1: Shorten the Distance Between Interest and Action
- Respond to demo requests in <5 minutes (speed = trust)
- Use pre-call video walkthroughs to warm the conversation
- Make your booking link frictionless—no extra forms, no back-and-forth
BOFU leads aren’t window shopping. They’re deciding.
Remove anything that slows them down.
Step 2: Layer in Social Proof Where It Converts
Don’t bury testimonials on a generic “Case Studies” page.
Add:
- Relevant logos on your pricing page
- A customer quote in your demo email
- A Loom from a real user explaining why they switched
Trust earns the click. Specific trust closes the deal.
Step 3: Personalize Every Follow-Up
Your prospect just took a high-intent action. Don’t hit them with a generic sequence.
Use GPT:
“Write a personalized follow-up email for a CFO who just downloaded our financial automation ROI guide. Emphasize speed-to-value.”
Better yet:
- Mention their company’s current tools
- Reference a relevant industry shift
- Suggest a next step that feels tailored
Step 4: Fix the UX Where It Hurts
Check:
- Does your checkout, contract flow, or booking process work perfectly on mobile?
- Are CTAs clearly above the fold on all BOFU pages?
- Do prospects have to email someone to get pricing or next steps?
If the experience feels B2C-polished, they trust you more with B2B money.
What to Do This Week
- Review your last 10 closed-lost opportunities. Why did they bounce?
- Rewrite one post-demo follow-up email to feel human, fast, and confident
- Add one customer quote or metric to your proposal or pricing deck
- Run a mobile UX check on your demo booking page
- Have GPT summarize your BOFU page into a 60-second explainer script
Plug the leaks. Speed up the close.
You don’t need more leads—you need more finishers.
