The fastest way to get garbage output from AI?
Give it a garbage prompt.
It’s not about typing more. It’s about thinking like a strategist.
When you brief AI the way a CMO briefs their team—with clarity, structure, and goals—you get back outputs that actually move the business.
Here’s how to do it with proven prompt frameworks.
Why Frameworks Outperform Freestyle
When you give GPT structure, it delivers:
- Clearer messaging
- Stronger positioning
- Faster edits
- Less back-and-forth
These frameworks aren’t just for writing. They’re systems for thinking.
Framework #1: C.O.R.E.
Use this for emails, social copy, and landing page sections.
- Context – What’s happening or what’s the situation?
- Objective – What’s the goal of this content?
- Role – Who is the AI pretending to be?
- Example – What should the tone or format look like?
Example Prompt:
“You are a B2B SaaS copywriter. Write a LinkedIn post that explains why most email CTAs fail. Include a punchy hook, a personal example, and end with a CTA that encourages founders to comment.”
Framework #2: C.R.E.A.T.E.
Perfect for blog posts, lead magnets, and sales decks.
- Context – Background on the topic or campaign
- Role – What is the AI acting as?
- Example – Reference style, format, or past piece
- Audience – Who is it for?
- Tone – What’s the voice?
- End Goal – What should the reader do or feel?
Example Prompt:
“Act as a content strategist for a fintech company. Write a 1,200-word blog post explaining the impact of AI on underwriting processes. Audience: growth-stage fintech execs. Tone: confident, conversational. Goal: get readers to book a discovery call.”
Framework #3: R.O.S.E.S.
Use this for strategy, playbooks, and campaign planning.
- Role – Who is the AI?
- Objective – What should it achieve?
- Scenario – What’s the problem or use case?
- Expected Solution – What kind of output do you want?
- Steps – What process should the AI follow?
Example Prompt:
“You are a CMO coaching a startup team. Build a content calendar for Q3 using past campaign data. The goal is to increase demo requests from paid media. Include format mix, top themes, and recommended cadence.”
What to Do This Week
- Pick one of your recent AI prompts that underperformed
- Rewrite it using one of the above frameworks
- Compare the outputs—side-by-side
- Save the winning version to your prompt library
- Train your team to use the same format
CMOs don’t wing it. Neither should your AI.
Brief smarter, output better.
