LinkedIn has evolved beyond a simple resume repository. It’s now a powerful tool for networking and lead generation. By strategically engaging with your network, you can increase your visibility and connect with the right people to grow your business. Here’s a straightforward approach to boosting your LinkedIn engagement and building meaningful relationships.
Do you want to learn LinkedIn networking tips that increase engagement and visibility and drive more qualified leads for your business? Schedule a Discovery Call to explore strategies tailored to your goals.
Step 1: Follow and Engage with Key People
Start by identifying key people in your industry—prospective clients, influencers, or professionals aligned with your goals. Once you’ve identified these individuals, follow them on LinkedIn. This will help you grow professional network on LinkedIn including relevant industry connections.
One of the best LinkedIn networking tips is to avoid overdoing it—target a manageable number of people to follow each week. This lets you keep track of their content without overwhelming your feed.
Step 2: Comment and Like Strategically
The next step is what’s known as a “comment and liking campaign.” This involves engaging thoughtfully with content posted by the people you’re following. When they post, add valuable comments or ask questions to spark further discussion.
Goal: Aim to leave a few well-thought-out comments each day. This makes you more visible to your target connections, leading to increased profile views over time.
By engaging consistently, you’re encouraging others to visit your profile, which can grow professional network on LinkedIn with people who are genuinely interested in what you offer.
Read More: 5 Lead Generation Strategies for Tech Startups
Step 3: Track Profile Views and LinkedIn Engagement
As you implement these steps, you’ll likely notice increased profile views and LinkedIn engagement. Take time to monitor these changes by regularly checking your profile views. An uptick in views is a positive indicator that your LinkedIn engagement strategy is working.
Tracking profile views also helps you identify people who might be interested in connecting. If someone views your profile multiple times, consider reaching out with a connection request or a personalized message.
Final Thoughts
A targeted LinkedIn engagement strategy can make a real difference in building your network and generating leads. By consistently following, engaging, and tracking, you’ll increase your visibility and create a professional network that aligns with your business goals. With steady effort, this approach will help you connect with the right people and unlock new opportunities.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
Notion (Productivity)
