Trends

Why We Stopped Hiring Content Marketers (and Trained a GPT Instead)

Before GPT, content marketing felt like a treadmill. Write a job post. Onboard. Coach on tone. Edit every word. Wait 60 days for ramp-up. Repeat. We weren’t scaling—we were stuck. So instead of adding another headcount, we trained a GPT. Not just to write—but to think, create, and deliver like our best strategist. Here’s how

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How Custom GPTs Are Changing B2B Marketing Forever

This isn’t about automating blogs. Custom GPTs are redefining how modern B2B teams build campaigns, qualify leads, and deliver value—faster than any junior hire ever could. If you’re still thinking of AI as a novelty or sidekick, you’re missing the bigger shift. Custom GPTs are the new marketing muscle—and they’re already reshaping how the best

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Why AI Agents Are Your Next Marketing Team Hire

Most startups don’t need more marketers—they need better leverage. That’s exactly what AI agents deliver: repeatable execution, 24/7 availability, and scalable output without adding headcount. Not interns. Not outsourced VAs. Real systems that work across campaigns, channels, and content. Let’s dig into how they work—and how to hire your first one. What Are AI Agents,

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