Outbound Lead Generation

Your first 10 leads are the hardest—and the most important. They validate your offer. They build your first case studies. They fuel your early cash flow. And you don’t need paid ads to get them. You just need clarity, consistency, and a no-fluff outreach plan. Let’s walk through it. Step 1: Get Laser-Clear on Your […]

You’ve heard it before: “Cold outreach is dead.” But let’s get real—cold outreach isn’t dead. What’s dead is the tired, templated, low-effort script you keep sending. Buyers in 2025 are sharper, more skeptical, and constantly hit with “quick intros,” “just bumping this up,” and “5-minute calls.” If you sound like everyone else, you’re ignored like

You’re the founder. You wear 12 hats. One of them says “Head of Sales & Marketing”—and it’s probably the one you never wanted. But here’s the truth: until you build a predictable lead engine, you don’t have a business. You have a product… and a prayer. This guide is your escape hatch from inconsistent growth.

If you’re a FinTech founder trying to build predictable pipeline, you’ve probably asked:“How do I get meetings with the right people—without burning my network or sounding like a bot?” Cold outreach is still your fastest path to new business. But the rules have changed. This isn’t 2017. Founders today need a tighter playbook—one that combines