There’s a fine line between helpful and creepy—and AI walks it daily. The promise of GPTs is simple: deliver smarter, more relevant experiences across the buyer journey. But the risk? Overstepping into “why do they know that?” territory. If you want AI that builds trust—not resistance—you need to rethink how GPTs fit into your funnel. […]
GPTs in the Buyer’s Journey: Creating Relevance Without Creepiness Read More »
Most playbooks sit in Notion collecting dust. They start strong—structured, polished, full of intent. But they rarely get updated. Rarely reflect the latest customer feedback. Rarely help new hires move faster. AI changes that. When you co-write with a GPT, your playbook becomes a living system—always adapting, always improving. Here’s how. The Problem with Traditional
Why Your Next Playbook Should Be Co-Written with AI Read More »
Most founders ask GPTs to define their Ideal Customer Profile like this: “Write an ICP for our B2B SaaS product.” And they get back a polished paragraph with job titles, firmographics, and maybe some pain points. But here’s the problem: GPT doesn’t know your market. It knows patterns. If you want an ICP that drives
What GPTs Get Right (and Wrong) About Your ICP Read More »
