CRM & Tech Stack

Founders love CRMs. Or rather—they love the idea of CRMs. The dashboards. The automations. The deal stages that make your pipeline look like a boardroom playbook. But here’s the truth: Most CRMs collect dust. They become expensive spreadsheets with prettier UI. And it’s not because they’re broken. It’s because they’re not backed by a system […]

You’ve got all the tools. Notion. Slack. HubSpot. Asana. A calendar full of integrations and automations. But you’re still fielding the same questions: That’s not a stack problem. It’s a playbook problem. Why Your Stack Doesn’t Scale Without Systems A tool can tell your team where to work.A playbook tells them how to work. Without