B2B Marketing Strategy

B2B Marketing 101: A Practical Guide for Success

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B2B marketing differs significantly from B2C marketing, especially when targeting business decision-makers. This guide covers the basics of B2B marketing, helping you build an effective strategy. Need help crafting your B2B marketing strategy? Schedule a Discovery Call to align your approach with your business goals. What is B2B Marketing? B2B marketing for decision-makers involves promoting […]

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What to Expect When Hiring a Lead Generation Agency

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Choosing a lead generation agency can be a game-changer for your business, but understanding what to expect is essential for making the right decision. Many agencies specialize in different marketing tactics, but not all are equipped to deliver the leads you need. This article will cover four lead generation agency tips to ensure you make

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How to Reach $500,000 in ARR: A Step-by-Step Guide

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Reaching $500,000 in Annual Recurring Revenue (ARR) is a significant milestone for any startup. It’s a number that can attract the attention of investors and solidify your business foundation. This guide will walk you through a simple, actionable plan to hit that target, based on my experience in starting and growing businesses. Want to build

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B2B Marketing for Beginners: A Simple Guide to Get Started

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Getting started with B2B marketing can feel overwhelming, especially if you’re a new founder or product person stepping into marketing. The good news is that building your marketing engine doesn’t have to be complicated. You just need a clear process. In this simple B2B marketing guide, I’ll break down the steps of B2B marketing for

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8 Steps to Build a Winning B2B Marketing Strategy

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When creating a B2B marketing strategy, it’s easy to dive right into tactics. But jumping in too soon often leads to mistakes. Instead, follow a clear, step-by-step process to stay on track and align with your business goals. Here are the eight essential steps I use to build successful B2B marketing campaigns. If you’re looking

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B2B Lead Generation in its simplest form

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Don’t overcomplicate B2B lead generation—it’s simpler than you think. 1. Audience Development Identify a platform or channel that hosts a large number of these potentially interested people. Start by documenting your Ideal Customer Profiles (ICPs) or Ideal Customer Avatars (ICAs). I usually recommend beginning with a social media platform. Starting on LinkedIn, Twitter, YouTube, or

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The 26 Best B2B Marketing Agencies to Hire in 2024

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Have you been researching the best B2B marketing agency to propel your company into 2024? From fine-tuning digital marketing campaigns and crafting websites to lead generation, content marketing, email marketing, and managing PPC campaigns, these agencies have got it all covered.  If you’re looking for a team to handle just about every marketing need under

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Master Your Fintech B2B Marketing Strategy in 2024 for Record-Breaking Growth

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Most marketing agencies focus on helping companies reach individual consumers.  But what we’re talking about is helping your company sell to other companies. At Bill Rice Strategy Group, we excel in B2B marketing, specifically for fintech companies looking to sell their Software as a Service (SaaS) to other businesses. Forget the usual hangout spots where

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