Most people use AI to crank out content.
Smart founders use it to build strategy—fast.
Because GPT isn’t just a writer. If you prompt it right, it becomes your:
- Content planner
- Audience mapper
- Message tester
- Funnel optimizer
The difference isn’t in the model—it’s in the prompt.
Let’s walk through how to make GPT think like a strategist, not just spit out paragraphs.
1. Reframe the Prompt: Strategy First
Instead of:
“Write a blog about AI in B2B marketing.”
Try:
“Act as a B2B content strategist. Outline a 90-day content plan for AI in B2B marketing targeting mid-funnel decision-makers at $1–10M ARR SaaS companies. Include funnel stage, content format, CTA, and distribution channel.”
You’re not asking for words. You’re asking for a plan.
2. Give It the Role, Audience, and Objective
AI performs exponentially better with context. Use this 3-part structure:
- Role: “You are a demand gen strategist with SaaS experience…”
- Audience: “…speaking to technical founders evaluating marketing automation.”
- Objective: “…the goal is to increase demo requests by 20% in 60 days.”
Now you’re not just telling GPT to write—you’re hiring it for a job.
3. Use GPT to Spot Gaps and Blind Spots
Drop in your current blog list, sales emails, or LinkedIn post archive.
Prompt:
“Review this content and identify gaps in top-funnel messaging for inbound leads. Suggest 5 content pieces to fill those gaps.”
It’s like having a strategist audit your entire content library—in 30 seconds.
4. Prompt for Playbooks, Not Just Posts
Try this:
“Create a repeatable 3-post LinkedIn campaign format for nurturing leads after a sales call. Each post should reinforce value, objection-handle, or case study. Include call-to-actions that invite light engagement.”
This gives you reusable content infrastructure—not just one-off drafts.
5. Collaborate, Don’t Delegate
AI’s not here to replace your brain—it’s here to speed up the strategic thinking process.
- It drafts. You prioritize.
- It outlines. You edit.
- It suggests. You decide.
Use it to build momentum—not replace judgment.
What to Do This Week
- Pick one campaign or funnel you’re building
- Prompt GPT to “act as a strategist” using the role/audience/objective format
- Generate: content calendar, top objections, nurture emails
- Refine outputs with your insights
- Deploy and track impact
If GPT is only writing for you, you’re underusing it. Train it to think, and you’ll never build content from scratch again.
