Every founder hits a point where they become the bottleneck.
You’re holding up sales emails. You’re the only one who can draft the next blog post. Your team pings you for customer answers, pitch decks, positioning docs…
It’s not that you don’t trust your team. It’s that too much of your knowledge lives in your head.
That’s where Custom GPTs come in.
When trained right, they act like extensions of your brain—ready to draft, reply, organize, or support. No hand-holding. No Slack back-and-forth.
1. Sales Enablement GPT
Use Case: Give your sales team a self-serve resource to generate messaging that works.
How It Works:
- Sales inputs: prospect industry, job title, known pain points
- GPT outputs: personalized cold email, value prop line, 2–3 objection-handling bullets
Why It Works:
- Keeps messaging consistent
- Eliminates the “wait for founder to approve” cycle
- Speeds up outbound without sounding generic
Your Role: You load in call transcripts, pitch decks, and past winning replies—then let reps generate from there.
2. Content Creation GPT
Use Case: Go from raw idea to first draft without the content team chasing your brain.
How It Works:
- You input: podcast transcript, LinkedIn comment thread, sales call snippet
- GPT outputs: blog outline, email draft, social post variations
Why It Works:
- You don’t need to be a writer to publish
- The team can move even when you’re heads down on product or fundraising
- Your voice still leads—just with less friction
Your Role: Edit and guide tone. Not start from scratch.
3. Customer Support GPT
Use Case: Reduce support ping-pong and free up your team to solve real issues.
How It Works:
- Customer asks: “Where do I find X?” or “How do I reset my login?”
- GPT pulls answer from docs, wikis, past tickets
- Instant reply with links, step-by-step instructions, or escalation paths
Why It Works:
- 80% of tickets are repeat questions
- You scale responsiveness without adding headcount
- You ensure answers match your tone and policies
Your Role: Provide FAQs, tag patterns, and refine gaps over time.
How to Set These Up in a Week
- Pick one area where you get pinged most (content? sales? support?)
- Collect 5–10 real examples of what “good” looks like
- Feed them to a Custom GPT with clear instructions
- Test 3–5 outputs with your team—refine prompt and inputs
- Deploy internally and scale
This isn’t just about automation—it’s about freeing you up to lead.
